What is Negative SEO?
Negative SEO is defined as the malicious practice of using black hats and other unethical techniques with the goal of sabotaging the search engine ranking of a different website or competitor’s website. Putting it into simple words, Negative SEO attacks are made purposely with the goal to harm the ranking and reputation of your website and business.
When these types of malicious attacks happen most of the business think about their competitor’s involvement. But It’s not always your competitors that are trying to outrank you using Negative SEO practices. Sometimes these attacks are carried out by individuals with good knowledge about various black hat SEO practices.
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However, If you are working with an experienced and reliable SEO agency then you don’t have to worry about these issues because the SEO professionals are already aware of these attacks and they do everything to prevent negative SEO attacks.
Can Negative SEO affect my website?
Undoubtedly Negative SEO attack is something that can occur on any website belonging to any niche. Google is always working on the backend to make these practices difficult to accomplish. Negative SEO attacks can happen but it requires time, resources, and ability to launch these attacks against any website.
Let’s look at different forms of negative SEO depending on that you can decide whether it can affect your website or not. Here are some common forms:
- One of the most common forms is building spammy backlinks to your website
- Distributing content on unauthorized websites
- Creating fake reviews against your website to dominate rating in search engine result page (SERPs)
- Hacking the backend of your website (mainly if your website is built on CMS platforms)
- Creating fake profiles
- Scraping and redistributing your content across different platforms
- Creating links of your website on fake keywords like viagra, poker online, and more
- Removing authority links pointing to your website
- Creating fake social profiles with the aim to downgrade your reputation
Sometimes things go worse when hackers and intruders try to de-index your site or inject various keywords like poker online, viagra, and other terms. Hacking a website is something very uncommon mainly in today’s tech-driven world where security is the primary concern for all kinds of websites.
But building spammy links, removing links from high DA, creating fake social signals and profiles are among the most common negative SEO attacks that can happen on your website. Sometimes these attacks occur because of an outsider and other times it happens because of the website’s own mistakes.
That’s why it is said that preventing Negative SEO attacks is much better than fixing them. By taking the necessary steps, websites can prevent Negative SEO attacks. In the coming paragraphs, we are going to highlight how you can prevent these attacks.
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